In 2019, Alycia collaborated with renowned cosmetic brand Lush on their new Japanese flagship store experience. Located in Shinjuku (Tokyo), the store unveils three floors filled with exclusive products, interactive experiences, dynamic design and innovative technology. The Lush Spa on the fourth floor continues the experiential push with a selection of twelve spa treatments to enjoy sensorial treatments with lights, colors and music. Visitors are asked the question "How would you like to feel today?" before being taken on a journey through alignment in wellbeing, with digital projections and visual ASMR offering an emotional step-down into relaxation.
